Stating the Obvious, as a Strategy for Reaching a Large Audience
Reservations Recommended, Chapter 5:
If it weren’t for the fusillades of corks, rubes like us wouldn’t realize that people are drinking champagne, right? Nor would we realize that we really ought to order some ourselves. If our waiter opened our bottle gently, without that happy pop we’ve seen on TV, how would we know we were getting the real stuff? This is not a subtle place, reader. Every little luxury, every bit of service, has to be announced, has to be given an exaggerated flourish, has to have its fanfare, so that we won’t miss it, so that we will be assured that we are in a luxurious setting, so that we will believe we’re really getting service.
Larry Rivers, What Did I Do? The Unauthorized Autobiography of Larry Rivers:
An ABC television producer once made a drawing of a horse for me and said, “You and I know this is a horse. But here is what is necessary to get it over to a large audience.” Above the drawing he wrote, ‘This is a horse,’ and made an arrow from the words to the horse.”
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