The Personal History, Adventures, Experiences & Observations of Peter Leroy

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Topical Guide 77

peterleroy.substack.com
A Topical Guide to the Personal History

Topical Guide 77

Mark Dorset

Eric Kraft
Aug 26, 2021
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Topical Guide 77

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Salesmanship; Persuasion, The Art of: Appeal to Ego or Pride

     “I’ll bet you could build a shortwave radio, couldn’t you, Guppa,” I said, loudly and proudly, very nearly shouting in his ear. 
     “What?” he asked, startled, looking up from his cards at last. 
     “You could build a shortwave radio, couldn’t you?” I repeated. 
     “Well—” he began, and Gumma responded to his tone of voice as surely as she had responded to mine. She caught in the way he said “Well—” what might be the first note in a crescendo of self-deception that would end with his being committed to something long and complicated.
     To tell the truth, I caught it too, and my heart beat a little faster and a smile came onto my face. I threw my arms around Guppa. “Oh, thanks, Guppa,” I said. “This is going to be great fun!”

Little Follies, “The Static of the Spheres”

In advertising, and in any persuasive communication, a psychological and rhetorical strategy which emphasizes the benefit of some product or course of action in terms of your self-esteem, pride, or vanity. It may flatter your intelligence, play on your desire for status, challenge you to demonstrate your strength of character, masculinity or femininity, and/or encourage self-indulgence. A characteristic feature is the use of direct address.

“Ego Appeals,” Oxford Reference

Love, the Things We Do for

     “Peter,” said Gumma. “I’m not sure that your grandfather has the time to build a radio for you.” 
     “Now Lorna,” said Guppa, tousling my hair.
     “Oh, Herb,” said Gumma. She was smiling when she said it, and so was Guppa, and so was I.

Little Follies, “The Static of the Spheres”

[more to come on Monday, August 30, 2021]
Have you missed an episode or two or several? 
You can catch up by visiting the archive.
You can listen to the episodes on the Personal History podcast. Begin at the beginning or scroll through the episodes to find what you’ve missed.
At Apple Books you can download free eBooks of “My Mother Takes a Tumble,” “Do Clams Bite?” and “Life on the Bolotomy,” the first three novellas in Little Follies.

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The serialization of The Personal History, Adventures, Experiences & Observations of Peter Leroy is supported by its readers. I sometimes earn affiliate fees when you click through the affiliate links in a post. EK
The illustration in the banner that opens each episode is from an illustration by Stewart Rouse that first appeared on the cover of the August 1931 issue of Modern Mechanics and Inventions.
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Topical Guide 77

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