Topical Guide 316
Mark Dorset
Salesmanship: Studebaker Sales Pitches
HERB SOLD quite a few Studebakers. The work he had put into making himself known and respected began paying off. He began capitalizing on the store of knowledge he’d accumulated about Babbingtonians. He also had the Piper talent in such abundance that he became, in an important sense, his own best customer. He sold himself on Studebaker, and by studying the cars and the prospective buyers, he found pairings that he sold himself on, too. His pitches rang true because he was convinced that his pairings of prospects and cars were right.
Herb ’n’ Lorna, Chapter 10
It seems likely to me that Herb would have used sales pitches like these. If so, he would have been anticipating Studebaker’s advertising campaign of 1941.
See also:
Salesmanship TG 75; Salesmanship; Persuasion, The Art of: Appeal to Ego or Pride TG 77
Studebakers, TG 12, TG 132
Studebakers: Babbington Studebaker TG 3
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