The Personal History, Adventures, Experiences & Observations of Peter Leroy

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Topical Guide 373

peterleroy.substack.com
A Topical Guide to the Personal History

Topical Guide 373

Mark Dorset

Eric Kraft
Nov 1, 2022
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Topical Guide 373

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pershistitlesmall.jpg

Language: Idiolect, Private Meanings and References, Code Words

     Lorna sat in the front, beside Herb, and she handed him his egg, his biscuits, and his coffee when he asked for them, so that he could keep driving. When he finished eating, he would say, “Would you ignite me — ”
     He would pause, turn toward Lorna, and wink. She would smile — sometimes even giggle — and redden — sometimes even poke Herb — as if it were possible for us to understand his reference to the night the ballroom burned.
     “ — a nicotine, please?” he would finish at last.

Herb ’n’ Lorna, Chapter 16

Smoking: Cigarettes: Real Brands: Kool
Advertising: Types of Appeal

     Lorna would light him a cigarette, a Kool.

Herb ’n’ Lorna, Chapter 16

In the 1930s and 1940s, the Brown & Williamson Tobacco Corporation had its spokesbird Willie the Penguin use an astonishing variety of appeals to pitch the Kool brand:

Source: Stanford Research into the Impact of Tobacco Advertising
Source: Stanford Research into the Impact of Tobacco Advertising
Source: Stanford Research into the Impact of Tobacco Advertising

Language: Dialect, Slang, Idiolect, Shibboleths, Jargon TG 137

Have you missed an episode or two or several?

  • You can begin reading at the beginning or you can catch up by visiting the archive or consulting the index to the Topical Guide.

  • You can listen to the episodes on the Personal History podcast. Begin at the beginning or scroll through the episodes to find what you’ve missed.

  • You can ensure that you never miss a future issue by getting a free subscription. (You can help support the work by choosing a paid subscription instead.)

  • At Apple Books you can download free eBooks of “My Mother Takes a Tumble,” “Do Clams Bite?,” “Life on the Bolotomy,” “The Static of the Spheres,” “The Fox and the Clam,” “The Girl with the White Fur Muff,” “Take the Long Way Home,” “Call Me Larry,” and “The Young Tars,” the nine novellas in Little Follies, and Little Follies itself, which will give you all the novellas in one handy package.

  • You’ll find overviews of the entire work in An Introduction to The Personal History, Adventures, Experiences & Observations of Peter Leroy (a pdf document) and at Encyclopedia.com.

The serialization of The Personal History, Adventures, Experiences & Observations of Peter Leroy is supported by its readers. I sometimes earn affiliate fees when you click through the affiliate links in a post. EK
The illustration in the banner that opens each episode is from an illustration by Stewart Rouse that first appeared on the cover of the August 1931 issue of Modern Mechanics and Inventions.
www.erickraft.com
www.babbingtonpress.com

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Topical Guide 373

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