Topical Guide 373
Mark Dorset
Language: Idiolect, Private Meanings and References, Code Words
Lorna sat in the front, beside Herb, and she handed him his egg, his biscuits, and his coffee when he asked for them, so that he could keep driving. When he finished eating, he would say, “Would you ignite me — ”
He would pause, turn toward Lorna, and wink. She would smile — sometimes even giggle — and redden — sometimes even poke Herb — as if it were possible for us to understand his reference to the night the ballroom burned.
“ — a nicotine, please?” he would finish at last.Herb ’n’ Lorna, Chapter 16
Smoking: Cigarettes: Real Brands: Kool
Advertising: Types of Appeal
Lorna would light him a cigarette, a Kool.
Herb ’n’ Lorna, Chapter 16
In the 1930s and 1940s, the Brown & Williamson Tobacco Corporation had its spokesbird Willie the Penguin use an astonishing variety of appeals to pitch the Kool brand:
Language: Dialect, Slang, Idiolect, Shibboleths, Jargon TG 137
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