Mark Dorset: Advertising: Media: Matchbook Covers; Advertising: Types of Appeal: Appeal to Ego, Appeal to Desire to Enhance One’s Self-Image, Appeal to Determination to Meet a Challenge
Topical Guide 823
Topical Guide 823
Topical Guide 823
Mark Dorset: Advertising: Media: Matchbook Covers; Advertising: Types of Appeal: Appeal to Ego, Appeal to Desire to Enhance One’s Self-Image, Appeal to Determination to Meet a Challenge