Topical Guide 829
Mark Dorset
Allusion, Quotation
Advertising: Slogans
At Home with the Glynns, Chapter 20:
I looked at a few of the snippets she had given me to work with:
so sweet and voluble [Shakespeare, Love’s Labors Lost]
all new [original author unknown]
the inaudible and noiseless foot of Time [Shakespeare, All’s Well That Ends Well]
ready in a jiffy [The earliest technical usage for jiffy was defined by Gilbert Newton Lewis (1875–1946). He proposed in 1926 a unit of time called the “jiffy” which was equal to the time it takes light to travel one centimeter in vacuum (approximately 33.3564 picoseconds). Wikipedia]
to walk on wings, and tread in air [Homer, The Iliad, as translated by Alexander Pope]
fully assembled, not a kit [original author unknown]
a breathing of the common wind [Wordsworth, “To Toussaint L’Ouverture”]
a dream come true
where the lemon trees bloom [Goethe, “Wilhelm Meister’s Apprenticeship”]
in your spare time [original author unknown]
NOTE: For the items I’ve labeled with “original author unknown,” I tried consulting Kraft’s copy of American Slogans by William Sunners, but there is no digital version of this essential resource, so I abandoned the effort after a few hours. BTW: Kraft has asked me to acknowledge that his copy of American Slogans was a gift from Elizabeth West.
See also:
Allusion; Quotation TG 140, TG 455, TG 462, TG 502, TG 506, TG 532, TG 559, TG 583, TG 592, TG 626, TG 654, TG 657, TG 714, TG 735, TG 736, TG 738, TG 780, TG 781, TG 802
Advertising: Types of Appeal TG 373; “The Grass Is Greener,” Exoticism TG 441, TG 442; Appeal to Ego TG 823; Appeal to Desire to Enhance One’s Self-Image TG 476, TG 484, TG 823; Appeal to Sensual Pleasure TG 476; Branding TG 505; Appeal to Naïveté, Wishful Thinking, Good Works, Noble Efforts TG 547; Appeal to Determination to Meet a Challenge TG 823; Brand Mascots TG 589; Media: Matchbook Covers TG 823
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