Topical Guide 415
Mark Dorset
Marketing: Persuasion
Reservations Recommended, Chapter 1:
Matthew elbows his way to the bar. Over the bar a neon sign spells “Champagne” in green script, a prompt for neophyte drinkers. Work on that idea, Matthew tells himself. BW can use that.
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Drinking: Cocktails: The Martini
He orders a couple of Bombay martinis. The bartender takes the glasses and the Bombay from a freezer under the bar and pours the gin directly into the glasses. At no time does Matthew see vermouth. He doesn’t mind this, really — he likes a frozen Bombay now and then — but this glass of gelid gin is not a martini; it’s a joke at the expense of the martini, a sarcastic remark about the martini. Matthew takes it personally.
Reservations Recommended, Chapter 1
The gin is Bombay Original London Dry Gin (or Bombay Original Dry), not Bombay Sapphire. Quoting from the Bombay website:
Using eight exotic botanicals, our classic London Dry Gin offers a more traditional taste with strong juniper flavours and a powerful dry finish.
See also: Advertising: Types of Appeal TG 373; Salesmanship TG 75; Salesmanship; Persuasion, The Art of: Appeal to Ego or Pride TG 77; Drinking: Cocktails, Cocktail Shakers TG 57; Drinking; Smoking TG 15; Cocktails, Old Fashioned TG 132; Cocktails: The Shirley Temple TG 150; Cocktails: The Martini TG 415
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